http://www.sexetc.org/blog/2009/10/09/gender-discrimination-is-us/ Sex Education for the Next Generation Thu, 17 May 2012 00:38:18 +0000 http://wordpress.org/?v=2.5.1 http://www.sexetc.org/blog/2009/10/09/gender-discrimination-is-us/#comment-1648 kent1 Wed, 04 Nov 2009 17:51:27 +0000 http://www.sexetc.org/blog/?p=107#comment-1648 I believe gender advertising is a little ridiculous. It is at the point where kids are being stereotyped and made fun of for playing with certain toys. It doesn't only happen at Toys R Us though. It happens with advertising all over the world. Also, it starts at a very young age, therefore; by the time kids are teenagers, and they have their mind set on what "feminine" and what is "masculine". It causes adults to be very cautious about their jobs and the decisions they make with the rest of their lives. I feel that this is not going to change anytime soon, although I do not agree with it. It is an easy way for advertisers to get their products on the market and direct them towards specific individuals. In Signs of Life in the USA by Sonia Maasik and Jack Solomon, Steve Craig states "The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties." (p. 212) I believe gender advertising is a little ridiculous. It is at the point where kids are being stereotyped and made fun of for playing with certain toys. It doesn’t only happen at Toys R Us though. It happens with advertising all over the world. Also, it starts at a very young age, therefore; by the time kids are teenagers, and they have their mind set on what “feminine” and what is “masculine”. It causes adults to be very cautious about their jobs and the decisions they make with the rest of their lives. I feel that this is not going to change anytime soon, although I do not agree with it. It is an easy way for advertisers to get their products on the market and direct them towards specific individuals. In Signs of Life in the USA by Sonia Maasik and Jack Solomon, Steve Craig states “The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties.” (p. 212)

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